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Sport sells apparel
Every summer, sport creates one of the most reliable demand cycles in the promotional apparel market. Not because of trends. Because of scale, frequency and participation: sport operates on multiple levels at once.
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Merch as advertising
The reality of today’s marketing landscape? An endless stream of optimised content flowing through platforms like Google, Meta, LinkedIn and X. Efficient? Yes. Targeted? More than ever. Memorable? Not so much.
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Unisex vs gender – neutral: what's the difference ?
For years, “unisex” has been a familiar label in apparel. A promise of simplicity and universality. But as conversations around identity, inclusivity, and representation evolve, so does design.
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Growing together for a sustainable future
Education plays a critical role in building resilient communities and creating long-term opportunities. At B&C, supporting workers’ livelihoods goes beyond the workplace — it also means investing in the environments where families and future generations grow.
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B&C Reset Outerwear: PFAS-free by design.
When you choose a jacket, you expect protection, comfort and durability. But one crucial detail is often overlooked – the coating that keeps it water-repellent. For decades, many brands relied on PFAS – fluorinated chemicals that repel water and stains but linger in the environment for generations.
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The New Merch Code.
From concerts and festivals to brand pop-ups, today’s merch isn’t just a keepsake—it’s a statement.
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B Corp - More Than a Certification, A Commitment to Doing Better
We’re incredibly proud to be a Certified B Corporation (B Corp). But what does that really mean, for us, for you, and for our industry as a whole?
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B&C Collection is a Fair Wear Foundation Leader!
Together with the Fair Wear Foundation, B&C ensures that workers in our partner factories enjoy decent working conditions. Find out how.
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Understanding the B Impact Score
You’ve probably seen the B Corp logo on packaging or company websites—often linked to doing better for people and the planet. But how is that “positive impact” actually measured?
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Not just what’s inside, packaging matters too.
When we talk about sustainability in fashion, packaging often goes unnoticed. Yet every garment moves in a bag, a box, with a label and a strip of tape. At B&C, these ‘invisible’ items are no longer an afterthought.
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Better data, bigger impact.
Reducing carbon emissions in the textile industry isn’t straightforward. With global supply chains that stretch across continents - from cotton fields to spinning mills and production partners, from shipping containers to distributor shelves and wearers - understanding our full environmental impact is a serious challenge.
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B&C x Fairly Made: Turning Transparency into Action
As customers and consumers demand greater transparency and brands face increasing regulatory pressures, the need for meaningful action has never been more urgent.
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On the road to sustainability
At B&C we love a good challenge, so we set out to reduce the impact of our transport. Curious? Read all about it.
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We are vegan, PETA-certified
We want our products to be harmless for you, for the workers but also for animals. That’s why our garments are PETA-certified.
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Our Oeko-Tex® certification, your peace of mind
Ensure peace of mind for you and your customers with B&C's OEKO-TEX®certified textiles. Find out how B&C makes sure it's products are free of harmful substances.
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