The new face of servicewear
Hospitality has always been about people.
Today, that is truer than ever.
Across Europe, the sector continues to face recruitment and retention challenges, prompting employers to rethink every part of the employee experience – from workplace culture to training, flexibility and even what people wear. Uniforms are no longer just about consistency. They’re becoming part of creating a workplace where staff feel comfortable, confident and proud to represent the brand.
That’s changing what hospitality and servicewear look like.
Walk into a modern café, boutique hotel or premium retail space and you’ll notice that traditional uniforms are giving way to clothing that feels closer to everyday fashion. Premium T-shirts, contemporary polos, relaxed sweatshirts and even lightweight jackets are replacing more formal corporate styles. The goal isn’t simply to dress a team, but to create a look that reflects the personality of the business.
Comfort is a big part of that shift.
Softer fabrics, comfortable constructions and inclusive sizing help employees feel at ease throughout long shifts, while versatile garments allow teams to move easily between roles and changing conditions.
Branding is evolving too. Instead of relying on large logos or highly branded uniforms, many businesses are creating a more considered identity through coordinated colours, subtle or message-led decoration and carefully chosen garments.
The clothing itself becomes part of the customer experience.
The move is away from issuing a single uniform towards building a coordinated ‘work wardrobe’. A T-shirt for warmer days, a polo for front of house, a sweatshirt for evening terraces, a lightweight jacket for outdoor roles. Different garments with a single, consistent brand identity.
For decorators, this creates new opportunities.
Providing servicewear solutions is no longer just about applying a logo to a standard uniform or a single style. It’s about helping customers build teamwear collections that employees genuinely feel comfortable wearing, while expressing their brand in a more authentic, contemporary way.
At B&C, that’s exactly how we approach our collections.
Modern fits, coordinated colours and soft decoration-ready fabrics come together in ranges designed to work together. Giving decorators the flexibility to create servicewear that’s every bit as comfortable, contemporary and distinctive as the businesses it’s made for.
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