Our commitment to the environment & people


We are changing the rules of organic products for you and are increasing our positive impact on the planet at the same time. Previously, you had the choice between very expensive organic styles or a single T-shirt hidden away in different collections. Today with B&C, you can choose from 22 certified organic styles over 3 ranges - T-shirts, polo shirts and sweatshirts. This includes a shortsleeved entry-price tubular organic T-shirt, allowing any business to combine sustainability with volume.

With 14 T-shirts, 2 polo shirts and 6 sweatshirts all made of 100% organic cotton (80% organic cotton and 20% recycled polyester for sweatshirts), at a very competitive market price, you have a complete offer to meet any market demand.

Each time you buy an organic cotton T-shirt instead of a conventional cotton one, you are reducing water consumption by 91% (around 397 litres of water). Organic Cotton is also grown within a rotation system that builds soil fertility, protects biodiversity, and is grown without the use of synthetic fertilizers, toxic pesticides or GMOs.

Discover the Organic Styles


Each time you buy an organic cotton T-shirt instead of a conventional cotton one, you are reducing water consumption by 91% (around 397 litres of water).

Each B&C Organic sweatshirt recycles 5 plastic bottles of 1.5L.

Our engagement for a more sustainable garment industry made us decide to use Organic OCS certified cotton and RCS certified polyester.


Cotton is a water intensive crop (e.g. around 22,500 litres per kg of cotton in India) and is commonly grown in dry regions. When not grown according to sustainable practices, cotton production can also be an intensive user of pesticides and petroleum-based fertilisers.

Over 60% of the world’s cotton is produced by small holder cotton farmers, who are among the poorest in the world and often suffer high levels of debt, in part due to high input costs (such as pesticides and fertilisers). Like other crops, cotton farming can lead to land clearing, soil erosion and contamination, and loss of soil biodiversity.

Knowing that 95% of our products are made of cotton, we had to act. How has B&C decided to deal with the challenges of conventional cotton?

We are a proud member of The Better Cotton Initiative / BCI - https://bettercotton.org/

The Better Cotton Initiative (BCI) is the largest cotton sustainability programme in the world. Together with their partners, BCI provides training on more sustainable farming practices to more than two million cotton farmers in 21 countries. In the 2017-18 cotton season, licensed BCI Farmers produced more than five million metric tonnes of “Better Cotton” – that accounts for around 19% of global cotton production!* BCI is striving to transform cotton production from the ground up by helping cotton farmers adopt sustainable agricultural practices and produce “Better Cotton” – better for farmers, the environment and the textile sector’s future.

Transforming global cotton production starts with farmers. Supporting farmers sits at the core of BCI. By 2020, BCI aims to support 5 million cotton farmers in adopting more sustainable agricultural practices and improving their livelihoods.

To do this, BCI focuses on the diverse social, environmental and economic challenges faced by cotton farmers around the world, from drought in Australia to flooding in China and gender equality in Pakistan. BCI comprehensive programme of training, practical demonstrations and knowledge-sharing helps farmers to raise their yields, reduce their impacts on the environment and improve working conditions. BCI addresses multiple environmental issues – from soil health and pesticide use to water stewardship – and raises awareness of the importance of Decent Work (defined by the International Labour Organization) as work that provides opportunities for people to work productively in conditions of freedom, equity, security and human dignity, focusing in particular on promoting women’s empowerment and preventing child labour. The collective impact of all our efforts helps to strengthen local economies and promote sustainable development.

Being a member of BCI helps to demonstrate that an organisation is committed to sourcing sustainable raw materials and supporting sustainable cotton. At B&C, cotton accounts for 95% of all the raw materials we use for products, so it is a critical commodity for us. BCI is crucial to help us reduce our impact on the environment and to prove that to our customers and key stakeholders.