Not just what’s inside, packaging matters too.

When we talk about sustainability in fashion, packaging often goes unnoticed. Yet every garment moves  in a bag, a box, with a label and a strip of tape. At B&C, these ‘invisible’ items are no longer an afterthought.

Since August 2025, all packaging sourced by B&C – cartons, polybags, shipping labels, and even tape – has been reworked to be more responsible, using recycled content and certified raw materials. It’s a move that cuts waste, anticipates new regulations, and reinforces our commitment to accountability across the supply chain.

Packaging starts with cartons. At B&C, these now include between 70% and 100% recycled paper, and proudly carry the FSC MIX* or FSC RECYCLED* marks, guaranteeing traceable and responsibly sourced fibres.

For Zahed Obaidee, Deputy Managing Director (carton supplier), the shift is also a story of partnership.

And it’s not just recycled content, all B&C cartons are fully recyclable, keeping materials in circulation long after they leave our warehouse.

*FSC MIX: 70% - 90%  recycled paper- FSC recycled certified/10%-30% virgin paper (FSC certified)
*FSC RECYCLED:  100% recycled paper- FSC recycled certified

Polybags are essential to protect garments in transit. The challenge is to make them more sustainable. B&C now uses 100% post-consumer recycled polyethylene (LDPE), certified under the Global Recycled Standard (GRS) or the Recycled Claim Standard (RCS). Our polybags are not only made from recycled materials but are also fully recyclable, giving them a second life after use.

Rethinking packaging reduces the demand for virgin resources, lowers emissions, and keeps materials in circulation. It also shows that sustainability is not just about products, but about every part of our business.