About B&C
A single mission drives everything we do:
bring inspiration and innovation to every brand or business communication


24 years of experience
1997 - Creation of the first truly integrated European promotional textile brand
- HQ in Belgium
- Supply/sourcing office in Asia
2007 - Acquired by Kwintet Group: Leading European professional and promotional wear group secures commitment to growth and development
2015 - Change of shareholders/ member of Fristads Kansas Group
2021 - B&C Collection is a leading brand in the European market, focused on continued development opportunities
Structured for success


B&C Collection in Numbers






WE BELIEVE IN WHAT WE DO
OUR COMPANY CULTURE IS STRONG.
IT’S THE FOUNDATION THAT HELPS US BUILD OUR BUSINESS

Giving our customers the best textile supports for their brand and business communications is what drives us to innovate, both in our products and in the way we bring them to market.

Sourcing our inspiration directly from the same sources as retail, staying ahead of trends and a dedicated design team are key to the constant update and renewal of our collections.

It’s our philosophy. As a team we are all driven to consistently challenge the status quo and come up with creative ideas, find alternative solutions, explore new opportunities.

Our team and structure keeps us close to our market, listening to needs and gathering data to make sure we offer the best solutions, wherever we are.
Quality is not a privilege
In our business fabric is everything, that’s why we chose ring-spun from the start.
- Never wanting to compromise because we know that Ring-Spun delivers the best quality for decoration and for the wearer, we have inspired the European market.
Consistent service means customer confidence:
- Stock availability: 25 000 000 pcs daily in our warehouse
- 24/48 H delivery in Europe
We’re passionate about supporting your business:
- Powerful communication tools
- Our dedicated team of B&C Promotors are on the road everyday, providing individual support and advice


Innovation - B&C, THE DARING BRAND
A CONTINUOUS DRIVE TO OPEN UP NEW BUSINESS OPPORTUNITIES
2006
DUO CONCEPT
The introduction of the DUO concept - complementary styles for men and women.
2008
SLUB
The introduction of Slub in the promotional market.
2012
B&C - THE SHIRT CULTURE
B&C launches a 20-piece collection of shirts, designed to perform, all in duo and in a high quality range of easy-care fabrics.
2014
B&C DENIM & PARADISE
The development and marketing of segment collections like B&C Paradise and B&C DNM, capitalising on RETAIL trends and demands.
2016
B&C OUTERWEAR UNIT
A collection of appealing outerwear styles that combine great quality & service, at an affordable price to offer maximum value.
2017
B&C T-SHIRT FACTORY & B&C INSPIRE LINE
- B&C introduces new Top Quality T-shirts with a cool & relaxed style and fit that are outstandingly soft & provide a premium canvas for decoration.
- A B&C affordable line made of ORGANIC cotton is launched. Its soft handfeel, high quality organic ring-spun cotton, perfect printability and contemporary fit is hitting the market.
2018
# T-shirts
#WELCOMETOTHEFUTURE #basictee #newshape #ultra-printable #40coloursinduo #9sizes #4styles
2020
A complete organic collection
B&C is changing the rules of the organic offer in the promotional industry and launches new styles to complete its organic collection. You can now choose from 22 styles made of organic cotton:
14 T-shirts / 2 polo shirts / 6 sweatshirts (& recycled polyester)
B&C CORPORATE SUSTAINABILITY
The Cotton Group’s sustainability work is integrated into our culture and values. We believe a long-term approach is a must when it comes to dealing with complex SUSTAINABILITY issues, and we work to ensure that sustainability is integrated into all aspects of everything we do.
Our entire business must be conducted in a way that is ECONOMICALLY, SOCIALLY and ENVIRONMENTALLY sustainable.
That’s the reason we have set clear ambitions and goals which we are implementing on a daily basis. Not bound by convention. Our success lies in developing new ways of doing things.
Discover more



B&C Collection
B&C Collection helps bring to life your actions, promotions, designs and uniforms by bringing you a comprehensive collection of styles, from classic to fashionable, of the highest quality, in the widest colour range.
Our inspiration doesn’t stop at styles and colours, we constantly look for ways to help support your business through targeted communications, bespoke tools and trend updates designed to give you a competitive edge.
DiscoverEXPLORE NEW BUSINESS OPPORTUNITIES








Business Segments
Building a successful business relies on constantly looking for new opportunities, innovative ways to keep growing and of course the partners and suppliers who will offer the best and most consistent support.
In 2020 B&C Collection brings you a business focused approach by presenting our range by industry segment so you can effectively open up new opportunities for your business.
SUMMING UP OUR STRENGTHS

A strong brand with an outstanding reputation for quality and service.

Leadership position in Europe thanks to a strong distribution network.

A committed sales support team.

Strong supply chain with excellent sourcing.

Innovative, up-to-date and comprehensive collections to answer the demand of the market.

Effective communication support tools.